The Studio Strategy
Helping art organizations turn passion into progress with strategy, structure, and sustainable growth.
Strategy
Helping Non-Profit Art Organizations Thrive
I help nonprofit art galleries paint a clearer picture of success — blending strategy, systems, and impact. My services help galleries run smoothly, attract more donors, sell more art, grow their audience, and keep creativity central to every artwork.
services
I have the expertise to…
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Help galleries plan, coordinate, and execute exhibitions or community events efficiently.
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Help galleries create long-term plans that align artistic vision with financial sustainability.
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Build and maintain relationships with gallery stakeholders. Advise on strategies to retain donors, attract sponsors, and deepen artist partnerships.
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Track visitor engagement, fundraising results, or program effectiveness. Prepare reports for boards, funders, or grant applications, demonstrating tangible impact.
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Guide galleries on newsletter, social media, and public communication strategies.
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Informing galleries of the right systems to save time and grow sustainably.
Hi, I’m Rockell Betancourt, and I help art organizations thrive. My journey started with a lifelong love for the arts—drawing, creating, and winning awards—before moving into the marketing tech world, where I spent over a decade advising professionals, leading teams, and driving measurable results. Along the way, I’ve partnered with nonprofits as a board member and volunteer, deepening my commitment to their missions.
Now, I bring together strategy, relationship-building, and proven marketing expertise to support art organizations like yours in achieving sustainable growth and greater impact. If your gallery or nonprofit is ready to strengthen its reach, engage more supporters, and tell its story in a powerful way, I’d love to collaborate with you.
About ME
Let’s chat
I would love to speak with you!
Testimonials
“The fire, energy, and passion Rockell has is contagious. Contracommon would not be the same without you! You are extraordinary”
“We super appreciate Rockell and her passion and commitment!”
